Smart green : how to implement sustainable business practices in any industry and make money Cover Image

E-book

Smart green : how to implement sustainable business practices in any industry and make money

Summary: "Do you think going green will give you a competitive advantage, even save you money? Do you think your customers are more likely to buy if you are green? Do you want to do better by the environment and your community? If so, you are not alone. Many feel the need to go green. Jonathan Estes in Smart Green turns this need into value and lays out the steps for going green.?Read it and get ahead of your competition and the green tsunami sweeping the country."--Frank Phoenix, PE, LEED-AP, Partner, Greenbridge Developments, LLC.

Record details

ISBN: 0470456574
ISBN: 9780470456576
ISBN: 0470456469
ISBN: 9780470456460
Physical Description: 1 online resource (xviii, 202 pages) : illustrations
remote
Publisher: Hoboken, N.J. : John Wiley & Sons, [2009]
Copyright: ©2009

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (pages 190-192) and index.
Formatted Contents Note:	The green rush -- Taking the first step : becoming aware -- Defining a smart green company -- Smart green strategic planning -- Measuring sustainability outcomes -- Marketing green -- Building smart green companies -- Smart green leadership.
Source of Description Note:	Print version record.